Hosting an event nowadays requires social media accounts, not one but many. It becomes the first place your attendees are reaching when they have questions or problems. Sometimes there are too many messages to handle, and leaving the problem unsolved causes nothing but a wrong impression.
To avoid an issue like this, we suggest you have a team of professional social media admin who constantly monitors and answer all questions about your event and close the ticket sale sometimes (if needed). Having the online support team also means you can focus on another part of event preparation and ensure things go as planned.