For marketing purposes, we may allow third parties to serve the advertisements on our behalf across the internet. These course of actions may required us to provide them your IP address, viewed pages information, time spent, link clicks, etc.
The cookies also play a huge role in our analytical session to measure the performance. For example, the popularity of the content we’ve made and published.
Sometimes we need to combine the cookies information, which isn’t your personal data, with your personal data we have to make our system to help us and our systems know who we’re providing the products and services with.
There are various types of cookies: Essential, Functionality, Performance/Analytical, Retargeting/Advertising, to name a few. And the purpose of using cookies is only based on those purpose, not any more or any less.