Event Marketing

Crafting a Useful Pre-Event Survey: Gain Insights and Boost Event Success

Written on MAR 9, 2023

A pre-event survey is a powerful tool that can significantly improve the success of your event. By gathering valuable insights and feedback from attendees, you can tailor your event to meet their needs and preferences. Pre-event surveys are essential for understanding your audience’s wants and needs, allowing you to create a more engaging and personalized experience.

Despite their importance, many event planners need to pay more attention to the value of pre-event surveys. Without understanding your audience’s needs and wants, your event may fail to meet expectations, leading to negative feedback, low attendance, and even financial losses.

At Happenn, we’ve worked in the event industry for years and have created many pre-event surveys to help our clients gain valuable insights and improve their events. Our experience has taught us that setting clear goals, asking the right questions, and analyzing your results are crucial to creating a successful survey. So we’re sharing tips to help you craft a proper pre-event survey that provides valuable insights and enables you to achieve your event objectives.


Defining Your Survey Goals

Before creating a pre-event survey, you must understand your goal. Next, define your survey goals and the insights you hope to gather. Consider questions such as: What do you want to learn about your audience? What aspects of your event do you want to improve? What feedback do you need to make data-driven decisions?

Here are some goals you might consider when creating your pre-event survey:

  • Identify areas where attendees may be dissatisfied or where you could make changes to improve their experience.
  • Gain insights on attendee demographics to understand your audience better and tailor the event to their needs.
  • Gather feedback on specific aspects of the event, such as content, speakers, logistics, and networking opportunities.
  • Understand attendee expectations and preferences to create a more personalized and engaging experience
    Collect testimonials and positive feedback from attendees to use for marketing and future event planning purposes.

    Choosing the Right Questions

    Crafting the right survey questions is essential to gain insightful responses from attendees. Consider using open-ended questions, multiple-choice questions, or rating scales to gather the most comprehensive data. Focus on event logistics, content preferences, and attendee expectations to collect relevant information. For example, you could ask questions like “What topics are you most interested in hearing about at the event?” or “How likely are you to recommend this event to others?”

    Here are some example questions you could ask in a pre-event survey:

  • What topics are you most interested in hearing about at the event?
  • How did you hear about this event?
  • How likely are you to recommend this event to others?
  • Which keynote speaker are you most excited to hear from?
  • How familiar are you with the event location and surrounding area?
  • What do you hope to gain or learn by attending this event?
  • How long do you plan on staying at the event?
  • What type of networking opportunities would you like to see at the event?
  • What event sessions interest you the most (e.g., panel discussions, workshops, presentations, etc.)?

    A Tip from Happenn:
    Remember to tailor your questions to your specific event and audience to gain relevant insights.


    Timing and Distribution

    Timing and distribution are crucial factors in the success of your pre-event survey. Send the survey well before the event to allow attendees sufficient time to respond. Consider sending a reminder email to encourage more responses. To reach a broader audience, utilize multiple distribution channels, such as email, social media, and event websites.


    Analyzing Your Results

    After gathering responses:

  • Analyze your survey results to identify patterns and areas for improvement.
  • Look for common themes and areas where attendees may be dissatisfied or where you could make changes to improve their experience.
  • Use this information to make data-driven decisions that increase attendee satisfaction and improve event success.


    Pre-event surveys are essential for understanding your audience and tailoring your event to meet their needs. By following these tips, you can create a useful pre-event survey that will provide valuable insights and help you achieve event success. So, start planning and crafting your pre-event survey today to gather valuable feedback from your attendees.

    Creating a pre-event survey is essential to ensuring a successful event. At Happenn, we have the expertise to help you create a survey that will provide valuable insights to make your event a hit. If you’re looking for a powerful survey platform, we’d love to help.